Regardless of your beliefs on technology’s influence on fundraising, the verdict is in: crowdfunding is legit and it’s NOT going away. Why? Because people aren’t going away.
Crowdfunding is less about technology and more about people. People live their lives online. They share pictures of their food, meet their future spouses, work a continent away from their office, watch tv shows and movies, and yes, even engage in philanthropy. You might feel like the status quo has always served you well so why bother adopting a new strategy for your non-profit? Well, it just so happens I believe in answering my own rhetorical questions, so here goes: