GiveGab Enterprise is known as the fundraising solution for organizations looking for seamless integrations into their own websites, but did you know you can also use these forms specifically for your #GivingTuesday efforts?
There are two ways we’ve seen customers utilize their Enterprise forms for #GivingTuesday:
One way is to build a form that incorporates questions or fields that are specific to #GivingTuesday. The simpler alternative is to sync your #GivingTuesday marketing efforts to an existing form with Auto Data Capture.
1. Create a Unique #GivingTuesday Form
You can create a form that has fields specific to #GivingTuesday and then embed it into a landing page specifically designed for your #GivingTuesday campaign.
You’ll want this form to be noticeably different from the other giving experiences you offer on your website by tailoring the form questions to your #GivingTuesday efforts.
This new donation form should coincide with doing special #GivingTuesday outreach, asking for giving amounts that vary from what you usually ask for, and displaying special projects to highlight for #GivingTuesday.
2. Sync a Standard Form to Your #GivingTuesday Efforts
An efficient and simple way to leverage the hype of #GivingTuesday without all the work involved in the above suggestion is to enable Auto Data Capture rules on your standard form to track your traffic source data. This will allow you to measure the performance of your marketing efforts that are specific to #GivingTuesday.
For help with this, you can reach out to our Enterprise support team.
Additional #GivingTuesday Advice:
To further amplify your fundraising results with Enterprise this #GivingTuesday, enable corporate matching on donations with the 360MatchPro integration through Double the Donation. This will encourage donors to take advantage of funds already available to them through corporate matching to double the impact of their donation.
Make sure your campaign is #GivingTuesday ready. Take advantage of the marketing best practices available within GiveGab’s library of #GivingTuesday resources or reference what’s available through the official #GivingTuesday team at givingtuesday.org.