Your board cares about your nonprofit’s mission as much as you do, so help them be effective at promoting and fundraising on your organization’s behalf.
Through providing them with the proper tools and education, you can empower your board members to become your biggest fundraising champions! The three simple steps we’ve outlined below will help you get started in building the mindset that your board can be an extension of your development team.
It’s not always easy to ask for help, but your board is there to help support your mission, so don’t be afraid to ask!
One of the roles a board member has is to assist with fundraising, so you should ask them to do peer-to-peer fundraising for your campaign.
Encourage friendly competition amongst board members or even have the board create their own team fundraising page to work together. On GiveGab, it’s easy to sign up, create a campaign and enable peer-to-peer fundraising for your supporters to join in.
GiveGab’s fundraising toolkit walks every fundraiser through a step-by-step process down the road to success.
Your board is familiar with your organization’s mission and values because they’ve seen firsthand how your programs work. If they’re not already volunteering for your organization, ask them to sign up for the next opportunity. Then they’ll be better prepared to tell a story about their own experiences.
It’s also important to remind your board members about the importance of year-end fundraising, and the potential impact your annual fundraising campaign can have.
Informing your board of your campaign goals and helping them set individual goals for their p2p profiles supporting your campaign can set them up for success.
You need to give your board the proper tools and materials to succeed. Make sure they understand the messaging of your campaign. Provide sample content for email asks, social media posts, and even prompts for in-person conversations.
Learn more about improving your board engagement here!