COVID-19 overwhelmed and devastated communities all across the globe. It took lives, cut jobs, put out businesses, and placed enormous pressure on nonprofits that provide services and support to these impacted people. What we found at GiveGab was that the hardship created by COVID-19 did not snuff out generosity, it sparked it. Communities came together in a big way in 2020.
Giving Days are still a relatively new concept in the fundraising space, and due to the ease and accessibility of online giving, we have seen a rapid expansion in the past six years. In our Giving Day Data Report, we explore key insights and findings that led to this growth.
“Planning a Giving Day event is similar to planning a wedding - although it's only one day, you want months to prepare so everything goes smoothly.”
- Michelle Mullins, Assistant Director of Integrated Marketing Strategy at College of Charleston
Giving Days are 24-hour (or longer) digital fundraising challenges that aim to rally groups of people to support a particular region, cause, event, or organization. They generate excitement and create a sense of unity for all involved, all while raising funds and filling critical needs.
Here at GiveGab, we are constantly in awe of our Giving Day partners nationwide. Every single one of them shows incredible drive and motivation to serve their communities including the many nonprofits in them doing such impactful work.
On July 24-25, 2019, GiveGab celebrated its third annual Giving Day Leaders Forum (GDLF), bringing together philanthropic leaders from all corners of the country.