The GiveGab team has been involved with GivingTuesday since it first came to be in 2012. As GiveGab's CTO and Co-Founder, I've contributed fundraising data from our platform to help inform GivingTuesday's data efforts since 2016. Here, I reflect on my experience working with the GivingTuesday team over the years and provide insights on GivingTuesday's 2021 Data Report. 

Giving Days are an exciting, fun way to engage your community. But there can be a lot of moving pieces - especially as you start to expand and look for areas of growth year-over-year. So, where should you begin each year? 

At GiveGab, GivingTuesday is one of the most exciting days of the year! It is a time where the desire to give is at an all-time high, and the passion and drive of our Giving Day partners are unstoppable.

"I want to have a presence during GivingTuesday, but my Giving Day is scheduled for a different date. Can I still take part in this movement?"

Yes! You can still participate in GivingTuesday, even if your Giving Day is in the Spring! There is no need to reschedule your Giving Day to the fall; instead, you can take a fresh approach to what GivingTuesday means for your organization and community!

With GivingTuesday’s brand recognition and growing awareness, engaging your supporters that day is opportune.

In this episode of Giving & Gabbing, we chat with Meagan Given, Executive Director of the White Rose Leadership Institute, and host of Give Local York. Meagan shares her Giving Day story, highlighting her most recent experience coordinating an event that engaged supporters, both online and in-person, in meaningful ways. 

The most successful Giving Day campaigns begin with setting clear goals. But why not just dive in and start creating your fundraising profile or writing donor communications? The answer is simple. Setting initial goals helps your team paint a clear picture of your fundraising objectives so expectations can be met and donors and fundraisers know how to best support your initiatives.