The COVID-19 pandemic has transformed every corner of society, from schools and businesses to families and friends. Nonprofit organizations have also experienced consequences from the economic downturn and the era of social distancing.
Whether your organization is planning your next fundraising campaign or virtual event, drafting communications for an outreach effort, or thanking supporters for their efforts, your donor data can help you tailor your strategies.
When you’re a nonprofit looking to strengthen your fundraising efforts, the entire process can seem overwhelming. After all, boosting fundraising campaigns typically takes a lot of effort. That’s why it’s important to break down the process into smaller pieces and focus first on your donor data.
Because many nonprofits rely heavily on year-end fundraising, there’s a lot of pressure to get it right. What you’ll ask for, how you’ll collect donations, what event you’ll host… every piece of the planning is equal parts important and stressful.
Having a fundraising plan in place will help keep you and your team organized, establish clearly-defined goals, and improve your chances for a more prosperous year ahead.