Alumni are vital to the ongoing success of higher education institutions’ programs, fundraisers, and communities. Whether they donate on your annual giving day, volunteer to run an event, or spread the word about your school’s scholarship offerings, alumni are invaluable resources for your school.
Donor Stewardship is all about effectively caring for your supporters in a way that allows you to create long-term relationships that are beneficial to everyone involved!
Each day, more and more people use GiveGab to fundraise and make a difference for the nonprofits they love.
For many nonprofit organizations throughout the U.S., donor retention is a persistent battle.
With the median donor retention rate at 43% with an attrition rate of 57%, it’s no wonder so many are looking to improve their donor retention strategy. What’s even more staggering is the surprisingly low retention rate of first-time donors, at only 19%, with a much higher retention of repeat donors, at around 63%.
Having a strategy for donor thank you calls can be an important and highly effective component of your nonprofit’s donor stewardship plan.
Showing timely and genuine appreciation for incoming gifts is one of the simplest and most effective things you can do to strengthen donor stewardship and improve your rate of donor retention.
When you, your fellow staff, or your board members make a direct phone call to thank donors, this can have a major impact!
Online donations are steadily increasing, making the nonprofit thank you email an essential component to effective donor engagement!
As discussed in the article about how to retain your digital donors, a thank you email should come almost immediately after someone makes an online donation. At the most basic level, this email will serve as additional confirmation that the recipient’s donation was processed and provide them with a receipt that acknowledges their donation.
One of the most effective strategies you can follow to ensure that you have happy and loyal donors is to focus your communication strategy around turning your donors into heroes of your mission!
As a nonprofit, are you mindful of the language you’re using when communicating with your donors?