Could your nonprofit be covering more ground with your fundraising efforts?
This past #GivingTuesday, it was brought to our attention that some of the participating nonprofits that served rural communities had supporters who were less inclined to give online.
On average, today’s nonprofit loses 81% of their first-time donors.
Donor loyalty for nonprofits is critical, as it costs much more to attain new donors than to keep those you already have.
For many nonprofit organizations throughout the U.S., donor retention is a persistent battle.
With the median donor retention rate at 43% with an attrition rate of 57%, it’s no wonder so many are looking to improve their donor retention strategy. What’s even more staggering is the surprisingly low retention rate of first-time donors, at only 19%, with a much higher retention of repeat donors, at around 63%.
There are different schools of thought on Donor Fatigue, and not all strategies will work for every nonprofit. But in reality, it’s not how often you ask, but how often you’re interacting with your donors and closing the loop on the last ask.