Your Nonprofit Marketing Strategy for 2017

Posted by Marcy Ogborn on Jan 5, 2017 4:59:26 AM

What’s your current Nonprofit Marketing Strategy? 

With online engagement platforms in constant flux, to continue (or start) reaching your target audience effectively, you need to know where your efforts will leave the greatest impressions and how to communicate for impact.

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Create Your Best Fundraising Email in 5 Steps

Posted by Marcy Ogborn on Dec 21, 2016 6:39:08 AM

It’s been rumored that emails aren’t important for donor engagement.  But, we’re here to inform you that this couldn’t be further from the truth.  Plus, we have some great stats to back it up!

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How to Create a Compelling Nonprofit Thank You Email

Posted by Marcy Ogborn on May 3, 2016 5:30:32 AM

Online donations are steadily increasing, making the nonprofit thank you email an essential component to effective donor engagement!  

As discussed in the article about how to retain your digital donors, a thank you email should come almost immediately after someone makes an online donation.  At the most basic level, this email will serve as additional confirmation that the recipient’s donation was processed and provide them with a receipt that acknowledges their donation.

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3 Steps to a Donor-Centered Communication Strategy

Posted by Marcy Ogborn on Apr 19, 2016 5:30:23 AM

Having a supporter or donor-centered communication strategy can play a pivotal role in growing your recurring donor base, among other perks!  

We recently went into detail about the importance of turning your donors into the heroes of your nonprofit story.  But, what about before they become heroes?  It wouldn’t make sense to call someone a hero if they haven’t done anything heroic yet, right?…

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Turning Your Donors into Heroes of Your Nonprofit Story

Posted by Marcy Ogborn on Apr 14, 2016 5:00:31 AM

One of the most effective strategies you can follow to ensure that you have happy and loyal donors is to focus your communication strategy around turning your donors into heroes of your mission!  

As a nonprofit, are you mindful of the language you’re using when communicating with your donors?

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Nonprofit Fundraising – Online Versus Traditional

Posted by Marcy Ogborn on Feb 24, 2016 5:00:30 AM

In the modern world of nonprofits, there are a variety of choices for how to raise funds.  Traditional or “offline” methods are still important, but now we also have the ability to do online fundraising, which opens up a whole new world of fundraising possibilities!    

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Donation Ask Frequency: “If You Ain’t Rubbin’, You Ain’t Racing”

Posted by Charlie Mulligan on Feb 10, 2016 3:07:29 AM

“He didn’t slam into you, he didn’t bump you, he didn’t nudge you, he rubbed you.  And rubbing is racing.”  – Anonymous Nascar Enthusiast

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