When it comes to paid advertising on social media, Facebook is the go-to place for most nonprofits, as it continues to be their most used social media outlet.
Much like everything else on their social platform, algorithms and other details around Facebook posts and ads tend to change regularly. These days, for instance, you can’t just post something on your newsfeed and expect your followers to see it. Where and when your post appears on a fan’s newsfeed depends on a variety of factors. One of which is cost.