Fundraising online has never been more important than now. In the past few years, countless organizations have shifted their fundraising strategies to better fit digital options, and those who understand the online environment have continued to thrive despite hardships. This also means that there is no better time than the present to increase your online presence, revitalizing your fundraising efforts along the way.

At GiveGab, GivingTuesday is one of the most exciting days of the year! It is a time where the desire to give is at an all-time high, and the passion and drive of our Giving Day partners are unstoppable.

If you’ve been in the nonprofit marketing or fundraising space for a while, you might be looking for new ideas to breathe life into your event marketing campaigns. You may feel as if you’ve done all you can when it comes to email marketing, social media, and direct mail promotions, and you’re looking for something else to give your community event the publicity it requires to be successful.

A fundraising strategy is a blueprint for nonprofits to grow their audiences, expand their funding, and work more effectively toward their missions. It outlines the specific actions your organization will take to conduct activities such as outreach, gift collection, and donor stewardship.

As a non-traditional campus, The University of Baltimore developed creative ways to engage with current students and alumni online through online Giving Days. By hosting a #GivingTuesday initiative in 2020, and their first Spring Giving Day in 2021, the University of Baltimore ended a five-year giving plateau with support from GiveGab.

#GivingTuesday is right around the corner, and it is more important than ever for organizations and schools to have an accessible and robust way to fundraise online! Last year, 4,051 organizations raised $20.7 million with GiveGab on #GivingTuesday. We want to keep this momentum up for 2021 as we support even more organizations fundraising on November 30.

GiveGab’s three company values have always been Customer Love is what drives us, Team Culture is our Foundation, and We Walk the Walk.  Every day the GiveGab team makes a conscious effort to embody these three values in everything we do.