The COVID-19 pandemic has transformed every corner of society, from schools and businesses to families and friends. Nonprofit organizations have also experienced consequences from the economic downturn and the era of social distancing.
Giving Days in higher education are a great way to energize all of your supporters. This can include current students and young alumni making their first gift, alumni of all ages who want to show their support for their alma mater, as well as faculty and staff who want to show pride in their university or college.
While the primary focus of a Giving Day should be on the collective power of your supporters and broad-based participation, it’s also important to involve your institution’s tracked or major gift prospects in the day.