As a non-traditional campus, The University of Baltimore developed creative ways to engage with current students and alumni online through online Giving Days. By hosting a #GivingTuesday initiative in 2020, and their first Spring Giving Day in 2021, the University of Baltimore ended a five-year giving plateau with support from GiveGab.
COVID-19 overwhelmed and devastated communities all across the globe. It took lives, cut jobs, put out businesses, and placed enormous pressure on nonprofits that provide services and support to these impacted people. What we found at GiveGab was that the hardship created by COVID-19 did not snuff out generosity, it sparked it. Communities came together in a big way in 2020.
“Planning a Giving Day event is similar to planning a wedding - although it's only one day, you want months to prepare so everything goes smoothly.”
- Michelle Mullins, Assistant Director of Integrated Marketing Strategy at College of Charleston
While your association is likely mostly funded through membership dues, it's not uncommon to also host a fundraising event like a Giving Day for additional revenue. More and more associations are looking to fundraisers to diversify their revenue streams and gain access to steady sources of funding.
Hosting a Giving Day for your college or university can be considered the finish line of a marathon of fundraising planning and communication.
Donation Stations can vary in how they appear, how they communicate, and how they receive funds. Donation Stations are often tables or areas in which an organization fundraises for a specific cause. They’re used by organization fundraisers in an effort to encourage giving in their community. Offering a Donation Station extends a Giving Day or campaign in partnership with online fundraising which allows new and existing supporters to engage in different, rewarding ways.