Fundraiser programs are known by many for the hallmark “direct mail” letter or solicitation phone call. In matched giving campaigns, a personal written letter can be an especially impactful way to make an ask or thank a donor for their participation. Consider sending out an email or letter before you start your matched giving campaign. This can “warm-up” your donors so your future outreach doesn’t feel like a “cold call.”

When I first began contracting as a grant writer, I had a client named Nick who was very concerned about his budget and his ability to fund my time.