As a non-traditional campus, The University of Baltimore developed creative ways to engage with current students and alumni online through online Giving Days. By hosting a #GivingTuesday initiative in 2020, and their first Spring Giving Day in 2021, the University of Baltimore ended a five-year giving plateau with support from GiveGab.
COVID-19 overwhelmed and devastated communities all across the globe. It took lives, cut jobs, put out businesses, and placed enormous pressure on nonprofits that provide services and support to these impacted people. What we found at GiveGab was that the hardship created by COVID-19 did not snuff out generosity, it sparked it. Communities came together in a big way in 2020.
Giving Days are still a relatively new concept in the fundraising space, and due to the ease and accessibility of online giving, we have seen a rapid expansion in the past six years. In our Giving Day Data Report, we explore key insights and findings that led to this growth.
“Planning a Giving Day event is similar to planning a wedding - although it's only one day, you want months to prepare so everything goes smoothly.”
- Michelle Mullins, Assistant Director of Integrated Marketing Strategy at College of Charleston
A lot of time, plenty of resources, and a whole lot of passion go into planning a Giving Day. When it comes to picking the right platform, we know how important it is to invest in a partner that can support you and your community throughout your entire Giving Day process.
Alumni are vital to the ongoing success of higher education institutions’ programs, fundraisers, and communities. Whether they donate on your annual giving day, volunteer to run an event, or spread the word about your school’s scholarship offerings, alumni are invaluable resources for your school.
Giving Days are 24-hour (or longer) digital fundraising challenges that aim to rally groups of people to support a particular region, cause, event, or organization. They generate excitement and create a sense of unity for all involved, all while raising funds and filling critical needs.