|Communities across the country are in flux as they balance a continued reopening with precautions due to the recent COVID variant, Delta, surge. You may be wondering, what does this mean for my upcoming GivingTuesday 2021 campaign?||
COVID-19 overwhelmed and devastated communities all across the globe. It took lives, cut jobs, put out businesses, and placed enormous pressure on nonprofits that provide services and support to these impacted people. What we found at GiveGab was that the hardship created by COVID-19 did not snuff out generosity, it sparked it. Communities came together in a big way in 2020.
“Planning a Giving Day event is similar to planning a wedding - although it's only one day, you want months to prepare so everything goes smoothly.”
- Michelle Mullins, Assistant Director of Integrated Marketing Strategy at College of Charleston
As the industry leader in Giving Day technology, we get asked a lot of questions. The most common being, “Why should I run a Giving Day?” In our five years of experience providing support to Giving Day hosts, we have found that there is not just one answer to this question that strikes a chord with every organization. There are countless reasons why an online day of giving is beneficial and many of these answers are as unique as your organization.
Giving & Gabbing is GiveGab’s official podcast, featuring interviews with our philanthropic partners that highlight their unique digital fundraising and engagement stories. By offering this podcast, we strive to educate and inspire fundraising professionals from across the country – and perhaps even provide [a small morsel of] entertainment.
Giving Days are 24-hour (or longer) digital fundraising challenges that aim to rally groups of people to support a particular region, cause, event, or organization. They generate excitement and create a sense of unity for all involved, all while raising funds and filling critical needs.
Hospital fundraising is getting more attention following the COVID-19 pandemic and with good reason. With the increased need for expensive medical equipment like respirators and the decline of elective surgeries, hospitals throughout the United States are struggling.