In this episode of Giving & Gabbing, we welcomed Higher-Ed fundraising specialist Michelle Mullins onto our show. Michelle is the Assistant Director of Integrated Marketing Strategy at the College of Charleston (CofC) and oversees their annual Giving Day, CofC Day.
During the COVID-19 outbreak, Cayuga Health System partnered with GiveGab to rally support for Cayuga Medical Center and Schuyler Hospital. Cayuga Health System has been at the forefront of the fight against COVID-19, working diligently to keep their patients and community safe in a world full of unknowns. As the Hospital System’s needs began to skyrocket, their ability to plan for their in-person fundraising events was brought to a standstill.
The United Way of Rhode Island was busy planning for its first statewide Giving Day, 401Gives, when the COVID-19 pandemic arrived in the United States. At this time, many nonprofits were in desperate need of support and were unsure if they would be able to raise the funds necessary to continue their operations.
Through an almost 26-hour live stream planned in under 6 weeks, Missoula Gives 2020 saw its most successful Giving Day yet. They experienced record-breaking engagement as 3,337 donors came together to raise $811,294 for their local nonprofits in a time where community support was needed more than ever.
Long-standing Enterprise customer, Austin Community Foundation partnered with a truly incredible event benefiting several organizations operating in the Austin community. A Night for Austin was a 2-hour live musical benefit with an incredible array of talented artists and special guests including Paul Simon, Owen Wilson, and Wille Nelson.
Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation.