Major gifts likely make up a large portion of your nonprofit’s fundraising revenue. In fact, as of 2015, over 53% of nonprofits considered major gifts to be absolutely vital to their fundraising strategy.
Giving Days in higher education are a great way to energize all of your supporters. This can include current students and young alumni making their first gift, alumni of all ages who want to show their support for their alma mater, as well as faculty and staff who want to show pride in their university or college.
While the primary focus of a Giving Day should be on the collective power of your supporters and broad-based participation, it’s also important to involve your institution’s tracked or major gift prospects in the day.