Fundraising best practices have rapidly evolved over this past year. As we move forward into the second half of 2021, some trends are likely to fade in importance, but many have the potential to stick around far into the future. Determining which trends are here to stay is vital for nonprofits to effectively fundraise, train their staff, and grow throughout the year.
GiveGab’s Embeddable Donation Forms are the most flexible and seamless way to integrate custom donation forms into privately hosted websites. We’re proud to offer a special integration with 360MatchPro by Double the Donation to further amplify your organization’s fundraising potential.
#GivingTuesday is right around the corner, and it is more important than ever for nonprofits and schools to have an accessible and robust way to fundraise online! Last year, 4,021 organizations raised a record-breaking $55.5 million with GiveGab on #GivingTuesday. We want to keep this momentum up for 2020 as we support even more organizations fundraising on December 1, 2020.
Fundraiser programs are known by many for the hallmark “direct mail” letter or solicitation phone call. In matched giving campaigns, a personal written letter can be an especially impactful way to make an ask or thank a donor for their participation. Consider sending out an email or letter before you start your matched giving campaign. This can “warm-up” your donors so your future outreach doesn’t feel like a “cold call.”
For the majority of nonprofits, you can’t afford to pause your fundraising efforts, even in the midst of a global pandemic. It just means you have to be more creative with your methods and strategies.
The end of the year is an incredibly significant fundraising period for many nonprofits. If this is true for your organization, and it probably is, you’re probably always on the lookout for new ways to make the most of your fundraising strategy during these last few months. But watch out— you don’t want to wait too long to start planning!
As a nonprofit, it can be challenging to bring in the donation revenue you need to work toward your mission. Working on your cause is at the top of your priority list, but organizing a fundraising strategy is an integral part of this priority.