Online Fundraising: It’s Not About the Money! (Part 3) – Generational Prerequisite

Posted by Aaron Godert on Jan 4, 2016 4:22:38 AM

Online Fundraising Part 3

In the past blog series I talked about how online fundraising is about engagement, new donor acquisition and pipeline build up.  For every 100 new donors, maybe a few will eventually turn into major donors (IF you are lucky!).  Well, those new donors will most likely be the younger generations who expect a different experience when interacting with your organization and building a relationship.

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