Engaging nonprofit supporters throughout the year might seem like a lot of interaction, but doing so strategically and meaningfully will actually bring your supporters closer to you and your mission!
As a newly established nonprofit, you face many unique challenges, but one of the biggest on your agenda is effectively engaging with supporters.
And because your organization is new, your supporters are new as well! So, in order to sustain the support coming in and expand on it, quality of engagement with supporters is key.
Increasing your nonprofit organization’s donor base isn’t a task to be taken lightly. Considering the most recent data on donation trends, the potential for raising more money online is looking better than ever.
That being said, this isn’t a passive endeavor – you still need to be following the most essential steps, at the very least, in order to see positive results.
In our article covering the latest nonprofit donation trends, we promised to share the 4 essentials to increase your nonprofit’s donor base.
Aren’t recurring donations simply lovely? Not only are you getting consistent donations each month, but you also have a foundation of regular supporters (a.k.a “sustainers”) behind those donations. There’s a greater feeling of not only secured finances, but also secured support when you have recurring donors. So, how do you attract more of these individuals?
In the past blog series I talked about how online fundraising is about engagement, new donor acquisition and pipeline build up, and also a generational pre-requisite. Well, finally, in this last part of the series, I talk about the money!
In a phone interview with our friends at Forefront (formerly Donors Forum), the nation’s only statewide membership association for nonprofits, philanthropy, public agencies, and their allies, we were given some great insights into nonprofit-donor relationships.