Amplify Your Giving Day Marketing Efforts With Instagram

Posted by Laryssa Hebert on Feb 27, 2020 10:49:00 AM

Looking to harness the power of visual communication and outreach during your Giving Day?  

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What is a Giving Day?

Posted by Marcy Ogborn on Jun 19, 2019 10:19:00 AM

Giving Days are 24-hour (or longer) fundraising challenges that aim to rally groups of people around a particular region, cause, event, or educational institution.

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5 Campaign Messaging Tactics to Boost Fundraising Results

Posted by GiveGab on May 24, 2017 7:05:39 AM

Many fundraising campaigns will start out with a lot of momentum and then gradually lose steam.  

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How to Leverage Facebook Ads for Your Nonprofit

Posted by Bridget Cafaro on Feb 7, 2017 11:03:04 AM

When it comes to paid advertising on social media, Facebook is the go-to place for most nonprofits, as it continues to be their most used social media outlet.

Much like everything else on their social platform, algorithms and other details around Facebook posts and ads tend to change regularly.  These days, for instance, you can’t just post something on your newsfeed and expect your followers to see it.  Where and when your post appears on a fan’s newsfeed depends on a variety of factors.  One of which is cost.

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Create Your Best Fundraising Email in 5 Steps

Posted by Marcy Ogborn on Dec 21, 2016 6:39:08 AM

It’s been rumored that emails aren’t important for donor engagement.  But, we’re here to inform you that this couldn’t be further from the truth.  Plus, we have some great stats to back it up!

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How to Create a Compelling Nonprofit Thank You Email

Posted by Marcy Ogborn on May 3, 2016 5:30:32 AM

Online donations are steadily increasing, making the nonprofit thank you email an essential component to effective donor engagement!  

As discussed in the article about how to retain your digital donors, a thank you email should come almost immediately after someone makes an online donation.  At the most basic level, this email will serve as additional confirmation that the recipient’s donation was processed and provide them with a receipt that acknowledges their donation.

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Quick Guide to Nonprofit Millennial Engagement

Posted by Jay Rogan on Apr 27, 2016 5:22:54 AM

Nonprofit millennial engagement is important for a number of reasons.  

Not only do millennials (those born between 1980 and 2000) make up a sizable segment of the overall population, but 11% of charitable giving throughout the U.S. currently comes from this group!    

By developing a better understanding of millennial behavior, you’ll be able to engage with them more effectively.
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