Major gifts likely make up a large portion of your nonprofit’s fundraising revenue. In fact, as of 2015, over 53% of nonprofits considered major gifts to be absolutely vital to their fundraising strategy.
Do your online fundraising campaigns tell a compelling story?
Nonprofit storytelling doesn’t need to be confined to your ‘About Us’ or communication outreach strategy. In fact, it’s beneficial to share your story on your organization’s website and within your fundraising campaigns.
With GiveGab’s online fundraising and supporter management platform, it’s almost too easy to implement storytelling (as well as stewardship) within your online campaigns!
On #GivingTuesday, you can make your donations go further by crafting a compelling story that engages your supporters, old and new, and motivates them to give.
Listen to Episode Three – The Importance of Video Marketing for Nonprofits
Having a supporter or donor-centered communication strategy can play a pivotal role in growing your recurring donor base, among other perks!
We recently went into detail about the importance of turning your donors into the heroes of your nonprofit story. But, what about before they become heroes? It wouldn’t make sense to call someone a hero if they haven’t done anything heroic yet, right?…
Storytelling is not just for children – it’s an important part of your nonprofit. Who you are, where you came from, and the causes you serve are all important parts of your journey – and important to your supporters!
A well-crafted story can be the deciding factor between whether that supporter donates or not: more than half (56%) of nonprofit supporters on the social web say reading a compelling story motivates them to take action and 68% are motivated to donate based on that story!