If you’ve been in the nonprofit marketing or fundraising space for a while, you might be looking for new ideas to breathe life into your event marketing campaigns. You may feel as if you’ve done all you can when it comes to email marketing, social media, and direct mail promotions, and you’re looking for something else to give your community event the publicity it requires to be successful.
Fundraising best practices have rapidly evolved over this past year. As we move forward into the second half of 2021, some trends are likely to fade in importance, but many have the potential to stick around far into the future. Determining which trends are here to stay is vital for nonprofits to effectively fundraise, train their staff, and grow throughout the year.
To feel secure with a website, especially when it’s used for high-volume giving, such as with a big Giving Day event, you need a platform that’s simple to use, secure, user/mobile-friendly, and one with great customer support.
GiveGab is the number one Giving Day and year-round fundraising solution trusted by community foundations, nonprofit networks, public media outlets, hospitals, and educational institutions of all sizes.
Net Promoter Score or NPS serves to measure customer satisfaction and predict business growth through a one-question survey.
“How do we know our site is not going to crash?”
This has been the single biggest question we’ve heard since the massive tech failure experienced by nonprofits across the country using the Kimbia platform on Give Local America. Everyone wants to make sure it doesn’t happen again, and even those unaffected are making sure they re-examine their technology and re-assess their backup contingency plans.
With Giving Days becoming increasingly popular, the number of technology platforms that host them has also increased. In this article, Aaron Godert, GiveGab’s Co-founder and Chief Operations Officer, elaborates on the importance of the technology behind giving day platforms.