Looking to harness the power of visual communication and outreach during your Giving Day?
#GivingTuesday is fast approaching! But don’t worry, there is still time to get a marketing plan in place that will amplify your success.
The multimedia messaging app known as Snapchat, recognizable by its iconic outline of a ghost on a bright yellow background, takes the top spot for the most popular social media platform among U.S. teenagers and young adult internet users, beating out Instagram, Facebook, and others.
When it comes to paid advertising on social media, Facebook is the go-to place for most nonprofits, as it continues to be their most used social media outlet.
Much like everything else on their social platform, algorithms and other details around Facebook posts and ads tend to change regularly. These days, for instance, you can’t just post something on your newsfeed and expect your followers to see it. Where and when your post appears on a fan’s newsfeed depends on a variety of factors. One of which is cost.
December is the most charitable month of the year and the most engaged on social media, making it the perfect time to reach out to your supporters via Facebook, Twitter, Instagram, and any other channels you may use.
#GivingTuesday is going to be a ton of fun – and we want to make sure you don’t miss out on the action!
Follow our messaging plan below to engage your supporters on social media and encourage them to give back on this very special day of giving.
Storytelling is not just for children – it’s an important part of your nonprofit. Who you are, where you came from, and the causes you serve are all important parts of your journey – and important to your supporters!
A well-crafted story can be the deciding factor between whether that supporter donates or not: more than half (56%) of nonprofit supporters on the social web say reading a compelling story motivates them to take action and 68% are motivated to donate based on that story!