Video content can be a powerful tool. The combination of visuals and audio allows a tremendous amount of information to be efficiently communicated in a short period of time.
Recently at our Giving Day Leaders Forum, one of our guests recommended we look into a tool called Promo by Slidely for creating promotional videos.
Listen to Episode Three – The Importance of Video Marketing for Nonprofits
Putting a video on your campaign can give it that extra personal touch that can greatly increase interest from potential donors. A few paragraphs of text will get your message across, but people love seeing a real face telling a real story.