As a non-traditional campus, The University of Baltimore developed creative ways to engage with current students and alumni online through online Giving Days. By hosting a #GivingTuesday initiative in 2020, and their first Spring Giving Day in 2021, the University of Baltimore ended a five-year giving plateau with support from GiveGab.
COVID-19 overwhelmed and devastated communities all across the globe. It took lives, cut jobs, put out businesses, and placed enormous pressure on nonprofits that provide services and support to these impacted people. What we found at GiveGab was that the hardship created by COVID-19 did not snuff out generosity, it sparked it. Communities came together in a big way in 2020.
Giving Days are still a relatively new concept in the fundraising space, and due to the ease and accessibility of online giving, we have seen a rapid expansion in the past six years. In our Giving Day Data Report, we explore key insights and findings that led to this growth.
In this episode of Giving & Gabbing, we connect with Nicholls State University’s Giving Day planning team - Jeremy Becker, the Executive Director of Nicholls Foundation; Hillary Charpentier, Development Director; and Katherine Mabile, Director of Alumni Affairs to discuss how they facilitate student participation during Give N Day.
“Planning a Giving Day event is similar to planning a wedding - although it's only one day, you want months to prepare so everything goes smoothly.”
- Michelle Mullins, Assistant Director of Integrated Marketing Strategy at College of Charleston
Fundraising best practices have rapidly evolved over this past year. As we move forward into the second half of 2021, some trends are likely to fade in importance, but many have the potential to stick around far into the future. Determining which trends are here to stay is vital for nonprofits to effectively fundraise, train their staff, and grow throughout the year.
A lot of time, plenty of resources, and a whole lot of passion go into planning a Giving Day. When it comes to picking the right platform, we know how important it is to invest in a partner that can support you and your community throughout your entire Giving Day process.